We’ve been asked about the meaning of our brand name.
Kallisti gets confused by some as having reference to the Game of Thrones character, Daenerys Targaryen, who is often referred to in the story as Khaleesi. It’s easy to spot the difference in print, but they do sound similar when spoken aloud.
So whilst the inspiring Daenerys would be a fabulous brand avatar, alas it is not to be!
Coincidentally however, another powerful female archetype is involved with the origin of Kallisti, and again in an epic setting. Greek mythology.
We love a good story. Loosely translated, here is the tale:
Zeus was planning a wedding party for King Peleus and the sea nymph Thetis, and invited all the gods and goddesses but one, Eris. This was because wherever Eris went, chaos ensued. She was, after all, the goddess of discord.
As you would expect, when Eris found out, she was furious. She gate-crashed the party, storming into the great hall and rolling in a golden apple engraved with the word “Kallisti”.
Kallisti translates as “to the prettiest one”
The golden apple rolled to a stop between three lovely goddesses — Athena, Hera, and Aphrodite. Each thought the apple should be hers, and a goddess catfight ensued, completely disrupting the wedding celebrations.
When none would yield, and each still claiming the apple, Athena came up with the idea of a referee, suggesting that the decision go to Zeus.
I suspect you can work out why Zeus wasn’t keen to make a choice . . . choosing one meant displeasing two; and two displeased goddesses don’t make for a happy life. (Hera was also Zeus’ wife.)
So Zeus, having being around for a bit and hence having learnt a thing or two, declared himself unsuitable, as his vested interest rendered him unable to be impartial. He further dodged involvement by saying that the goddesses should travel to the “fairest judge in the land” for a true decision on who was the prettiest, and therefore able to rightfully claim the golden apple. The fairest judge was Paris, shepherd of Troy.
When the goddesses travelled to see Paris for judgement, each tried to entice him.
Hera, wife of Zeus, offered him unimaginable riches.
Athena, goddess of hunting and battle, offered him victory and glory.
Aphrodite, goddess of love, offered him the love of the most beautiful mortal woman in the world. (Some say that she also enhanced her beauty with flowers strewn through her hair).
Paris was reputedly a strapping, virile young man, and hence chose Aphrodite as the prettiest of the goddesses. Aphrodite claimed the title and the golden apple, and was true to her word. She manipulated events on mortal soil and Helen of Troy eventually fell in love with Paris.
So Kallisti is a Greek word, once engraved on a golden apple which was fought over by goddesses. Its literal translation is “for the prettiest” or “to the most fair”.
Kallisti has also been used as a general term of endearment, signifying that one is so coveted as to inspire jealousy among the gods of beauty, fertility, and love.
Please don’t fight over our products; we have many golden apples to share!
And be careful who you don’t invite to parties . . .